We’re in the third in final day of working with our partners in Chicago, and it occurs to me how much we (society) takes for granted.

For example, several of the people at our meeting have Macs. Macs have power cords that are magnetic, meaning that if you trip over it or pull it out, it disengages easily from the laptop. No worries about damaging the cord or machine. Apple introduced this feature in 2006. However, it dates back to 2001 (in the U.S., anyway) and was intended for deep fryers.

So, now they exist, and immediately they are expected… or taken for granted. But how many people notice this invention? People have been plugging things in since Ben Franklin, but it took until now for someone to think of it.

Had someone of it before, and we didn’t have the technology to make it? Or did it take us this long for someone to think of it at all?

Applied to our meetings about NewTunes, is our search function going to be taken for granted… seen as obvious, or will it be a revelation that people get really excited about? We’re pretty excited about it, and think it is an excellent way to find music. We’ll find out if that story has any traction with people who are always looking for new music.