One of the well-documented changes in the “new economy” is the integration of product placement – especially as it relates to the music industry, who’s trying to figure out how they’re going to monetize the business.
Starbucks was universally praised as expanding their business and the music industry was equally praised for their visionary thinking of placing their product in the coffee shop.
No question it worked… for a little bit. Funny how gas prices can change the equation, though, no?
Here’s word that Starbucks is getting rid of all the peripherals and “focusing on their core business.” Does anyone think their coffee-making suffered while they were trying to hawk CDs. Or did the CDs just stop selling?
Credit for an innovative attempt. But… on to the next thing…