discover new music… in the frozen foods aisle of your local grocer

Our purpose at NewTunes is to provide a fast, efficient and reliable way to discover new music by providing a search engine that blends machine logic with human opinion.

Having written that, we are aware that there are many sources for finding new music. In fact, we celebrate them whenever we can and hope to not only provide new music, but point you toward other sources, as well.

For example, while at the grocery store last Sunday (listening to Bon Jovi’s “Have a Nice Day”), I rounded the corner into the frozen foods aisle and was greeted by a big display for Edy’s Slow Churned Rich & Creamy Light Ice Cream Hot Tracks (yes, it was surprising there was that much room in the aisle for all that text).

In the display was this CD…

I can see where the marketing department was going with this one, because of all the aisles in the grocery store, the frozen foods aisle is the one in which I am usually most likely to be looking for new music.

The eight artists featured on this CD are all apparently American Idol artists, though the words “American” and “Idol” are conspicuously absent from anywhere (even the finest print) on this disc. I’m guessing Edy’s couldn’t get them to sign off and finally just went with it.

As we continue to develop our marketing plans for NewTunes, we’ve come up with some pretty outlandish ideas – and will probably come up with even more. But I think that when you’re developing ideas, it is good to, at some point, have a filter.

That said, the music of American Idol is far more mainstream than the music people are discovering on Pandora. These kids on this CD probably have more mass appeal than The Nice Outfit. And everyone likes ice cream, right.

Besides, I noticed it, and am now promoting it within this blog.

However, my final assessment would be that I still don’t see the relation between Edy’s ice cream and eight American Idol also-rans. You can only get the CD when you purchase two Edy’s Slow Churned Light Ice Cream products. Not sure how many people will find this CD as their motivation to make that purchase.

I’d love to see what the numbers look like on this one.


2 Responses to “discover new music… in the frozen foods aisle of your local grocer”

  1. July 2, 2008 at 2:45 pm

    I notice that you have a sudden and perhaps unhealthy obsession with Bon Jovi. Why is that?

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