01
Oct
08

i’ve seen the future… and the packaging is worthless

Just received the new Thievery Corporation CD – “Radio Retaliation.” I’ve only had one chance to breeze through the first few songs, but my review of this product doesn’t even get that far.

The packaging for this CD was absolutely horrible. I’m not sure who thought of this, but I hope this is not a sign of CD packaging to come.

The outside is a piece of corrogated cardboard which forms a sleeve that is layed out portrait, versus the normal landscape CD design. And, it’s huge. This packaging will not fit on the shelf with your other CDs.

Extremely loosely placed inside the corrugated sleeve is a mini-poster folded down somewhat into normal liner note size. It’s two-sided, and contains lyrics for all the songs on the CD. Nowhere on it is an actual song list with track times or any other information. There is no snug fit to the folded poster, and it falls out every time you pick up the package.

Just as loosely inside the folded poster is the CD itself, which also falls out of both the cardboard and the folded poster upon pickup.

Basically, it’s a stack of loose paper with a CD buried somewhere within.

I’m not sure who thought this was a good idea, but I’m hoping it’s not the future of CD packaging because it could barely be less functional or practical.

Here’s the song “Radio Retaliation” from the album of same name. The photo you see in the video is exactly the layout of the front of the corrugated box/sleeve.

Advertisements

0 Responses to “i’ve seen the future… and the packaging is worthless”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


October 2008
S M T W T F S
« Sep   Nov »
 1234
567891011
12131415161718
19202122232425
262728293031  

RSS feed


%d bloggers like this: